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Small Businesses with Health & Wellness Programs Tout Bottom-Line Impact Humana, NSBA study shows more than 50 percent of startups see health and well-being as important to recruitment and retention

While most small businesses don’t offer health-and-wellness programs to their employees, three of four that offer such programs do find the initiatives have a positive impact on their bottom line. That’s one of the key conclusions of a study of more than 1,000 small-business owners by Humana Inc. (NYSE: HUM), one of the nation’s leading health and well-being companies, and the National Small Business Association (NSBA), America’s leading small business advocate. NSBA partnered with Humana to develop a groundbreaking survey conducted by third-party research firm, Edelman Berland, on workplace wellness in America’s small businesses.

The study aimed to uncover health-and-wellness needs and barriers facing small businesses in today’s post-recession business recovery. An overwhelming 93 percent of the respondents consider their employees’ physical and mental health to be important to their financial results, but only one-third express confidence in their ability to help employees manage their well-being. More than half surveyed maintained that insufficient information is available that pertains to small businesses introducing health-and-wellness programs. (Note: This survey defined health-and-wellness programs at initiatives aimed at encouraging employees to make healthier choices such as getting preventative care, eating right and exercising.)

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